Kassof Research: Pandora Competes With More Than Just Radio
March 12, 2012 at 4:21 AM (PT)
Researcher MARK KASSOF pens about PANDORA in his latest blog. He writes, "'We continue to disrupt the radio industry.' So said PANDORA CEO JOE KENNEDY a few days ago, as he unveiled the company's quarterly numbers to investors. Clearly, he has radio in his cross hairs -- the service is PANDORA INTERNET RADIO, after all. But radio is hardly the only competitor for PANDORA."
"What piqued my curiosity about PANDORA is the fact it doesn't show up as a radio station in our research. When we ask listeners which stations they've listened to in the past week, they never mention PANDORA! In contrast, many mention SIRIUS/XM as a 'radio station,' KASSOF continued
Who does PANDORA share attention with? KASSOF found:
iPOD/mp3 player: 49%
FM/AM Radio: 49%
Other Internet Radio/Podcast: 20%
Satellite Radio/SIRIUS/XM: 19%
Read the full blog here.