Jane Fonda, Gloria Steinem Call For FCC Action Against Rush Limbaugh Affiliates
March 12, 2012 at 12:43 PM (PT)
The weekend couldn't pass without more RUSH LIMBAUGH news, and JANE FONDA, GLORIA STEINEM and ROBIN MORGAN provided it with a column at CNN.COM SATURDAY calling for the FCC to revoke licenses of stations carrying LIMBAUGH's show as not operating "in the public interest."
Insisting that "this isn't political," the co-founders of the WOMEN'S MEDIA CENTER ripped LIMBAUGH not just for his comments on student/activist SANDRA FLUKE but for a series of comments about women and African-Americans that they say demonstrates "degrading language LIMBAUGH deploys on women, people of color, lesbians and gays, immigrants, the disabled, the elderly, Muslims, Jews, veterans, environmentalists and so forth," labeling the comments "dehumanizing speech."
The column calls for "the public to take back our broadcast resources. LIMBAUGH has had decades to fix his show. Now it's up to us."
Cumulus' Dickey Says Limbaugh Woes 'Very Helpful' For Huckabee Launch
Meanwhile, on CUMULUS' conference call this morning, President/CEO LEW DICKEY said that the LIMBAUGH controversy, although it caused "logistical difficulties" for his company as an affiliate in some key markets, would be "very helpful to us with our new show launch" of the MIKE HUCKABEE show, which will air in the same time slot as LIMBAUGH and, he said, has built a roster of 110 stations for its APRIL 2nd debut. He called the new show's launch timing "pretty opportunistic."
A Peek At The No-Buy List
A memo to LIMBAUGH affiliates from PREMIERE posted to the TRAFFIC DIRECTORS GUILD OF AMERICA website briefly on FRIDAY included a list of 96 barter spot advertisers that have requested that their spots be scheduled "in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, MARK LEVIN, RUSH LIMBAUGH, TOM LEYKIS, MICHAEL SAVAGE, GLENN BECK, SEAN HANNITY). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public." No-buy lists have been a part of agency practice for many years, with hosts like LIMBAUGH and HOWARD STERN as the subjects.
Premiere Suspends News-Talk Barter For Two Weeks
PREMIERE has also notified affiliates that barter spots from the network for all news-talk programs are being suspended for the next two weeks, with stations instructed to fill barter slots with local spots or LIFELOCK and LEAR FINANCIAL spots. A statement provided by PREMIERE to ALL ACCESS about the memo said, "This memo was sent to traffic managers of news/talk affiliates as part of PREMIERE’s overall strategy to update our processes and services to better meet our clients’ needs."