Univision Forms Innovative Marketing Team Under Luis De La Parra
March 12, 2012 at 11:11 AM (PT)
UNIVISION COMMUNICATIONS INC.has formed an Innovation Marketing Team (IMT), a new integrated consumer engagement group designed to further the company’s ability to develop multi-platform, integrated marketing programs. The new team will be led by LUIS DE LA PARRA, a 16-year UNIVISION vet who has been promoted to SVP and MARK GONZÁLEZ, a 20-year MADISON AVENUE vet who has been named VP/Creative Director.
"Over the last couple of years, UNIVISION has set and raised the bar in developing creative marketing solutions for our partners," UNIVISION/Advertising Sales and Marketing Pres. DAVID LAWENDA said. "The development of the Innovation Marketing Team will solidify our leadership and elevate our ability to deliver best-in-class integration opportunities across our platforms to achieve our partners’ business objectives."