MTV Group Launches 'Artists MTV'
March 16, 2012 at 10:31 AM (PT)
MTV NETWORKS is launching ARTISTS MTV, a pro-artist, music initiative that will launch publicly this summer. The announcement was made at SXSW in AUSTIN this week, by the President of VIACOM’s MUSIC GROUP, VAN TOFFLER.
“With ARTIST’s MTV we want to make music history accessible and spotlight the best new music, and the best way to do that is by giving our millions of fans access to the most compelling performances, interviews and reviews — and then add a bunch of amazing content supplied by the artists themselves,” said TOFFLER. “There is infinite choice out there, but with this artist platform, we can help fans organize the chaos, connect with artists directly, and unearth those musical gems that truly deserve to shine.”
TOFFLER also announced a working-title program called “FULL FRONTAL,” also coming this SUMMER, in which artists chosen through a combination of audience and industry sourcing are showcased broadly across the MUSIC GROUP’s various TV channels including MTV, VH1, CMT, MTV2, MTV Hits, MTV JAMS, mtvU, VH1 CLASSIC, VH1 SOUL, CMT PURE COUNTRY and PALLADIA.