Tweet Earns Note On Arbitron Ratings For WNNX
March 20, 2012 at 3:41 AM (PT)
CUMULUS Classic Rock WNNX-F (ROCK 100.5)/ATLANTA has been tagged with a note in the FEBRUARY PPM numbers from ARBITRON due to a tweet by a morning show member referencing the meters.
ARBITRON inserted a note in the printed ratings for the ATLANTA market noting that during the week of FEBRUARY 12th, 2012, someone related to the REGULAR GUYS show tweeted, "If you have ARBITRON PPM, make sure to tune in to TRG, 6-10a, Rock 100.5 ATL Thx."
The ratings service said, "The comments by WNNX-FM’s personality offer explicit instructions to ARBITRON PPM panelists, directly connecting participation as a PPM panelist to WNNX-FM listening. As a result, these comments may differentially prompt panelists to wear or carry their meters when listening to WNNX-FM."