Harker: Rush Boycott Proves Radio Still Matters
March 20, 2012 at 3:15 PM (PT)
The RUSH LIMBAUGH brouhaha has been good for at least one thing, HARKER RESEARCH's RICHARD HARKER and GLENDA SHRADER BOS wrote in their Radio Insights blog. It's that radio can still make waves -- and that's not necessarily such a bad thing.
"A great deal has been made about 'no LIMBAUGH' dictates coming from major agencies and businesses," the write. "While the latest dictates have fueled the debate, the truth is that every controversial host attracts similar dictates. HOWARD STERN had more than his share. Virtually every controversial 'shock jock' morning man has had them.
"And what about upset listeners, critical tweets, and organized FACEBOOK efforts to get controversial personalities fired? With all this aggravation, why do stations hire shock jocks and then defend them?
"Because shock sells, and it sells at a premium."