Entravision To Syndicate 'El Vacilon del Mandril'
March 21, 2012 at 10:47 AM (PT)
ENTRAVISION is putting "El Vacilón del Mandril" into Spanish-language syndication on radio stations throughout the U.S. and will be sold on a network basis exclusively by LER, an ENTRAVISION Company. The family-friendly show features veteran Hispanic radio personality RICARDO SANCHEZ, better known as "EL MANDRIL" (THE BABOON) and currently is head on 18 stations on weekdays from 5-10a PT.
"The growth of the Hispanic population in recent years has resulted in a greater need for Spanish-language programming that is both entertaining and family friendly" ENTRAVISION RADIO Pres. JEFFERY LIBERMAN said. "We believe that ‘El Vacilón del Mandril’ is among our strongest radio programs and are thrilled to partner with our national sales team, LER, to syndicate the program to allow more advertisers to successfully reach their target audiences."