Arbitron Settles PPM Lawsuit In California
March 26, 2012 at 2:15 PM (PT)
ARBITRON INC. has settled with the Attorney General of the State of CALIFORNIA, the LOS ANGELES City Attorney and the SAN FRANCISCO City Attorney over allegations against ARBITRON in a lawsuit that was filed on MARCH 21st regarding the marketing and commercialization of the ARBITRON PPM radio ratings service in LOS ANGELES, RIVERSIDE-SAN BERNARDINO, SACRAMENTO, SAN DIEGO, SAN FRANCISCO and SAN JOSE.
As part of the settlement, finalized on MARCH 26th, ARBITRON has agreed to continue a number of measures already an integral part of the company’s current PPM methodology and of its continuous improvement program for the PPM ratings services in all markets.
These measures include the already-completed transition to address-based sample frames, cell-phone-only sampling rates, reporting country of origin for Hispanic households and certain other sample performance and demographic information to subscribers by individual zip code, continuing efforts to maintain or achieve specific in-tab rates and Sample Performance Indicators, and continuing the company’s commitment to using all reasonable measures to achieve MRC accreditation for the data produced by the PPM ratings service in all California markets.
These commitments are generally consistent with the company’s agreements with other states and are in force through DECEMBER 31st, 2014, or until MRC accreditation is granted, whichever comes first. The Company also agreed to pay a total of $400,000 in settlement of all claims and costs.