Abacast Customers Use Cloud-Based Clarity To See More Business
March 28, 2012 at 3:50 AM (PT)
Cloud-based advertising management software and services firm ABACAST report that customers are seeing significantly increased CPMs and are able to close more business when using the listener geo-targeting capabilities available in the cloud-based CLARITY Digital Radio System. In aggregate, its broadcasting customers are seeing an average increase of 50% for geo-targeted CPMs versus non-targeted CPMs.
"As more and more advertisers base the success of their campaigns on efficiencies, it is important that we be able to offer targeting by DMA," ESPN Audio Sales Manager TOM FITZGERALD said. "With DMA targeting we can help our clients cut waste and change messaging to become more relevant to the local listener."
"Our goals with the CLARITY system are to help online radio customers maximize their streaming profits and to lower their digital risk," ABACAST CEO ROB GREEN said. "CLARITY’s geo-targeting capabilities directly support these two goals by increasing the value of their digital inventory and by increasing their breadth of offerings."
CLARITY geo-targeting is currently being used by a select group of ABACAST broadcaster customers, with general availability in Q2 2012.