EMI Music Launches The EMI Dance Network
March 27, 2012 at 3:40 AM (PT)
EMI MUSIC has launched the "EMI DANCE NETWORK," a dedicated global A&R and marketing network that brings together specialists in dance music from all around the world to find, develop and market dance and electronic artists and their releases.
According to EMI’s insight research across 23 countries around the world, dance/electronic music is one of the most popular genres in music today. It appeals directly to over a third of all consumers, ranking it as a genre just behind modern rock and ahead of R&B and country music. In the U.K., in 2011 EMI had a 22% share of the dance singles market and a leading 33.9% of dance artist albums according to the Official Charts Company.
The network will be overseen by EMI MUSIC EVP/Marketing in EUROPE and the Rest of the World BART COOLS
Said COOLS, "EMI has long been home to some of the most innovative and successful artists in dance music and given our incredibly strong dance roster and our global rights approach we've been looking at how we can best serve our electronic music artists going forward. By taking our existing expertise in dance music and creating a new global structure we can ensure that our artists are working with people who are the experts in the genre, who have an unrivaled track record of success, and know how to take full advantage of the ever growing opportunities for dance music around the world."