YEA Network To Syndicate 'The Bert Show'
March 28, 2012 at 11:13 AM (PT)
KIDD KRADDICK's YEA NETWORKS has launched a formal partnership today with "The BERT Show," featuring BERT WEISS, to expand its national syndication. Operating from flagship station CUMULUS Top 40 WWWQ (Q100)/ATLANTA (Q100), "The BERT Show" is already syndicated to NASHVILLE and INDIANAPOLIS,
"From our experience with 'KIDD KRADDICK in the Morning,' we’ve learned that audiences care more about quality content than where the show originates," YEA CEO GEORGE LAUGHLIN said. "BERT has assembled a morning show that wins, thanks to their talented cast and compelling content," he added. "We are very confident that this show will be a hit in syndication."
The show's partnership with YEA is "a sign of things to come, not just for CUMULUS, but for all of radio," CUMULUS COO JOHN DICKEY noted. Comparing the CUMULUS/YEA relationship to DISNEY's partnership with PIXAR prior to DISNEY buying PIXAR, "PIXAR utilized DISNEY’s distribution scale while maintaining its creative independence and focus. YEA’s partnership with CUMULUS will give it access to a national platform of significant reach while allowing YEA to do what it does best -- building the most popular, relevant shows and products for mornings in contemporary radio."
"KIDD [KRADDICK] showed me how to be successful in morning radio and now I’m looking forward to his guidance in successful syndication," BERT WEISS adds, "It’s great to be able to share the content and ideas, and our cast is excited to move in this new direction."
"BERT and I have a fantastic winning streak," YEA NETWORKS Chairman KIDD KRADDICK said. "We worked together in DALLAS and it’s exciting to have BERT part of the team again. We’re giving advertisers, programmers and listeners a great entertainment vehicle for their morning commute with a broader national footprint."