CMA Study: 'Country Fans Are Tech Saavy'
March 28, 2012 at 12:54 PM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) has just released the findings of its recent TELECOMMUNICATION STUDY, finding that the Country fans today, are embracing new technology for music consumption.
"We are excited to share insights from this study with our members and corporate community," said CMA Vice President of Marketing, TAMMY DONHAM. "The goal of this - and future studies - is to gain a deeper understanding of the Country consumer."
The TELECOMMUNICATION STUDY was conducted online with respondents aged 18+ from the CMA Insider Fan Panel, a group of more than 13,000 Country music fans recruited.
Results of the survey are available to CMA members at www.My.CMAworld.com/Research.