Sophie 103.7/San Diego Gets Top 40 'Energy'
March 29, 2012 at 6:05 PM (PT)
CBS RADIO Hot AC KSCF (SOPHIE 103.7)/SAN DIEGO will be flipping to Top 40 "ENERGY 103.7" TODAY at 5p. Programming and presentation of the station are being overseen by PD CHARESE FRUGE and CBS RADIO SVP/Programming KEVIN WEATHERLY.
According to the press release, ENERGY 103.7 plans to "combine the power of its on-air position with myriad online and digital applications creating a full 360-degree audio and visual experience for teens and Adults 18-34."
"We’re thrilled to be launching SAN DIEGO’s next great radio station," CBS/SAN DIEGO SVP/Market Manager BOB BOLINGER said. "Today’s charts are dominated by energetic and upbeat Top 40 hits and the fans of this popular music are among the most engaged and digitally focused listeners. Using a powerful combination of over the air and online will produce a superior product and great results for brands that support the station."
WEATHERLY told ALL ACCESS, "We are launching with 10,000 songs in row and the debut of ENERGY 103.7 TODAY at 5p (PT) is going to be very exciting. I have to give props to the AMP/L.A. crew: APD JOHN MICHAEL on scheduling the music, JAKE KAPLAN on the amazing imaging, and CHAD FITZSIMMONS our Marketing Dir here in L.A. for his work on ENERGY 103.7's marketing which begins all over SAN DIEGO this weekend.
"We are very pleased that CHARESE will be programming ENERGY 103.7 and she will begin the process of finding an airstaff to live and work and be successful in AMERICA's FINEST CITY, SAN DIEGO."
FRUGE commented to ALL ACCESS, "This sign-on is going to truly re-energize the SAN DIEGO market and we are all very excited. I've been waiting 20 years to work with someone like KEVIN and his team in LOS ANGELES team to make this a reality.
"I will be looking for all positions for ENERGY 103.7, including imaging. Send your packages to me here: email@example.com."