NimbleCommerce Partners With Cumulus On SweetJack
April 3, 2012 at 3:58 AM (PT)
NIMBLECOMMERCE, an enterprise local marketing and e-commerce platform, has signed a deal with CUMULUS MEDIA to power the new SWEETJACK national daily deals program. CUMULUS is pioneering a new approach to daily deals nationwide by linking them directly to promotion on radio stations through advertisements and DJ endorsements.
"Radio is an ideal medium to connect local merchants with customers through the power of local broadcasting," said NIMBLECOMMERCE Founder/CEO PRASHANT NEDUNGADI. "We are pleased to fuel CUMULUS MEDIA's efforts to make it easier for merchants to reach local communities and to open new advertising revenue streams for radio stations across the U.S."