Harker: Arbitron Shoots Own Foot, Radio Suffers the Pain
April 4, 2012 at 8:51 AM (PT)
In their latest post on their Radio Insights blog, HARKER REASEARCH's RICHARD HARKER and GLENDA SHRADER BOS write, "One of the most deeply imbedded rituals of radio is the roll-out of local ratings. Each market takes its turn in the spotlight, with pundits, PDs, consultants and managers dissecting each release in hopes of divining the future of formats and stations."
"It is a ritual that ARBITRON has participated in for more than 40 years," they continue, "But no more. ARBITRON announced that it will no longer release complete total person shares. Now radio stations who choose not to subscribe to ARBITRON will simply disappear, banished to invisibility unless they pay up. This will ultimately hurt both ARBITRON and radio. Find out why at RADIO INSIGHTS in our post Arbitron Shoots Own Foot. Radio Suffers the Pain.