Dial Global Says NCAA Men's Final Four Broadcasts Reached 20.6 Million Listeners
April 4, 2012 at 12:56 PM (PT)
DIAL GLOBAL's radio coverage of the NCAA men's basketball Final Four on SATURDAY and MONDAY drew an audience of 20.6 million on 512 radio stations nationwide, according to a survey by EDISON RESEARCH commissioned by the syndicator.
"We are pleased that our previous research findings still hold true, people desire play-by-play sports on radio in a big way," said DIAL GLOBAL Co-President/CEO DAVID LANSAU. "DIAL GLOBAL is proud to connect with fans nationwide through the greatest moments from AMERICA's most popular sporting events."