Pandora Claims Listening Hours Pass 1 Billion, But P&G Bans Listening At Work
Company Releases Info About Its Local Ad Campaigns
April 5, 2012 at 5:43 AM (PT)
PANDORA has released new metrics that were reached in the month of MARCH 2012. Listener hours for PANDORA during the month of MARCH 2012 crossed the 1 billion mark, an increase of 88% from 567 million during the same time period last year, the company said.
Share of total U.S. radio listening for PANDORA in MARCH 2012 was 5.79%, an increase from 3.04% at the same time last year. Active listeners reached 51 million at the end of MARCH 2012, an increase of 59% from 32 million during the same time period last year.
PANDORA is releasing key audience metrics on a monthly basis until third party measurement services are in place to provide accurate information on PANDORA's users and usage across platforms.
P&G Bans Pandora
PROCTER & GAMBLE has always required employees get approval to use the Internet, but recently the company clamped down on some sites it felt were taking up too much bandwidth.
THE WALL STREET JOURNAL reports "the consumer-products giant sent an internal memo to its 129,000 employees limiting their use of PANDORA MEDIA INC.'s streaming music service and NETFLIX INC.'s streaming movies.
The move was made after P&G execs found on average, employees were viewing 50,000 five-minute YOUTUBE videos and listening to 4,000 hours of music on PANDORA.
Local Ad Campaigns
PANDORA has set more than 400 local advertising campaigns so far this year, and the webcaster is claiming it demonstrates "increased sales momentum in the top local radio markets."
Chief Revenue Officer JOHN TRIMBLE said, "Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people. Not only do we have more than 400 local advertising campaigns kicking off in the first quarter, but we're seeing more and more local advertisers recognizing that Pandora has innovative solutions, leadership, expertise, and an audience of more than 125 million registered users."
A sample of local advertising experiences includes:
PLANET HONDA in NEW JERSEY: "One of the largest HONDA dealerships in the nation, PLANET HONDA, was looking to increase inbound leads to help generate sales and decided to run a campaign on PANDORA to attract more clientele," said PANDORA. "For three months, the NEW JERSEY dealership ran audio ads, targeting adults ages 22 and up in specific NEW JERSEY counties."
WAYNE STATE UNIVERSITY in DETROIT: "In an effort to provide information on admissions to their target audience with no wasted impressions," noted PANDORA, "WAYNE STATE UNIVERSITY leveraged PANDORA to connect with their target audience of teens ages 13-17 and young adults ages 18-24 in the DETROIT, GRAND RAPIDS and TOLEDO regions."