Clear Channel And Macy's Partner To Offer America's Next 'iHeartRadio Rising Star'
April 9, 2012 at 7:08 AM (PT)
CLEAR CHANNEL MEDIA AND ENTERTAINMENT and MACY'S have partnered for the MACY'S iHEARTRADIO Rising Star campaign, a collaboration designed to spotlight up-and-coming music talent from across the country and provide one lucky artist or group with the opportunity to perform during the 2012 iHEARTRADIO MUSIC FESTIVAL in LAS VEGAS on SEPTEMBER 21st and 22nd.
"The MACY'S iHEARTRADIO Rising Star campaign was built by CLEAR CHANNEL music experts and MACY'S who worked with our local radio stations across the country to recognize talent that are making noise in their own backyards," said KYSR and KIIS/LOS ANGELES' JULIE PILAT. "More than ever artists are growing organically in their regions and putting music out independently via social media and we wanted to support that music discovery with our audience."
"Music is the heart of our business and CLEAR CHANNEL is committed to providing a platform for artists to engage listeners as they discover and uncover new music. And what better way to expose up-and-coming talent than at this year’s iHEARTRADIO MUSIC FESTIVAL? It's the must-see concert event of the year and showcases a diverse array of the greatest names in music, on one stage, in front of a massive, energetic audience," said CCM+E Chairman/CEO JOHN HOGAN. "Through the power of CLEAR CHANNEL's multimedia platforms and unparalleled reach, we will provide these emerging artists with national exposure and the ability to rally their hometowns to support them in their drive to become the next rising star."