Report: 'American Idol' Tops Forbes List of TV's Biggest Moneymakers
April 11, 2012 at 3:53 AM (PT)
KANTAR MEDIA has tracked TV ad estimates, and FORBES ranks the shows by how much ad revenue they generated -- and AMERICAN IDOL is the top moneymaker on TV. Another music-based show, The X FACTOR came in second.
Despite slightly lower ratings this season "and a 6% drop in revenue over last year, AMERICAN IDOL still holds the top spot with an estimated $6.64 million every half-hour," notes THE HOLLYWOOD REPORTER. "The X FACTOR's inaugural season raised an estimated $5.55 million in ad revenue per half-hour for FOX. But FORBES says those numbers were based on predictions before the show premiered -- who can forget SIMON COWELL's 20 million viewers prediction? -- and not with the average 12 million viewers per episode in mind."