102.5 The Bone/Tampa Flipping To Talk
April 11, 2012 at 7:33 AM (PT)
COX Classic Rock WHPT (102.5 THE BONE)/TAMPA is flipping to Talk, effective APRIL 23rd, the station announced on its morning show with BUBBA THE LOVE SPONGE TODAY (4/11).
BUBBA's morning show and MIKE "COWHEAD" CALTA's afternoon show, already largely talk, remain in place on the station, which will call the format "REAL. RAW. RADIO" while retaining the BONE name. DIRECTV/PREMIERE's NICK DIPAOLO and ARTIE LANGE sports talk show will be added for evenings 10p-1a, with other dayparts yet to be announced.
“THE BONE dominates the morning and afternoon-drive talk shows and has room to grow in the midday and evening classic rock shows. Evolving this station into an all-Talk station is an obvious move,” said VP/Market Manager KEITH LAWLESS. “BUBBA plays no music and is clearly the market’s leader in mornings. Filling in the other dayparts with compelling talk and removing all music from the already successful COWHEAD Show will make THE BONE dominant with men and adults all day long.”