Big Machine Label Group Names Angela Borchetta White As Canadian Nat'l Dir./Promotion
April 12, 2012 at 11:07 AM (PT)
THE BIG MACHINE LABEL GROUP (BMLG) has appointed ANGELA BORCHETTA WHITE to the newly-created role of CANADIAN National Dir./Promotion. BORCHETTA WHITE will oversee all Country radio promotion for BMLG’s roster in CANADA. She will relocate to TORONTO and work from the UNIVERSAL MUSIC CANADA office.
BMLG and UMC announced a new partnership earlier this month that named UMC the sole distributor and marketers of BMLG’s roster in CANADA.
“Yes, ANGELA is my sister! If anything, that made the path into our company even tougher because she had to completely win the team over on her own utilizing her own incredible promotion abilities and doing it without prejudice from me. She's gotten so strong in the field that if we didn't step up quickly we were going to lose her to the competition! I'm honored that she's agreed to take on the roll of expanding our desire to fully realize and deliver our artists at the highest level in CANADA,” said BMLG Pres./CEO SCOTT BORCHETTA.
"I am incredibly grateful to SCOTT for this opportunity. Working as an extension of the BIG MACHINE LABEL GROUP staff for over two years now has been an invaluable and rewarding experience. I am very excited to take it to the next level with them and to help develop the amazing talent on this roster in CANADA, said ANGELA. “I’m excited for the new position and to work more closely with my new friends at UNIVERSAL MUSIC and CANADA radio.
ANGELA can be reached via U.S. at (615) 324-8357 or CANADA at (416) 718-4414 or email@example.com.