USRN Pulls Into 'Little Steve's Underground Garage'
April 12, 2012 at 1:57 PM (PT)
UNITED STATIONS RADIO NETWORKS has pacted with STEVEN VAN ZANDT’s production company, RENEGADE NATION, to handle both the affiliate relations and national advertising sales for the weekly show, LITTLE STEVEN’s Underground Garage. Created in 2002, LITTLE STEVEN’s Underground Garage is a two-hour weekly show that's currently heard on station such as WAXQ/NEW YORK, WMGK/PHILADELPHIA, KSWD/LOS ANGELES, WXRT/CHICAGO, KKRW/HOUSTON and WCSX/DETROIT as well as THE VOICE OF AMERICA.
"The core of our business model is delivering excitement, star power and ratings to our affiliates and to our advertising partners as well, and for the past 10 years, absolutely no one has generated more passion on the airwaves than LITTLE STEVEN," USRN Pres./COO JIM HIGGINS said. "It’s a thrill to be working with him and his entire radio team, especially at time when his acting career and his efforts and current worldwide 2012 tour with the E STREET BAND are in full swing."
"My goal is to bring the great music we play on The Underground Garage to listeners EVERYWHERE, and we felt that after a decade of doing things ourselves it was the right time to partner with folks who can get our show heard absolutely everywhere," VAN ZANDT said. "It takes ongoing relationships with radio stations and with sponsors to get the job done properly, and the guys at UNITED STATIONS can do it all, so we welcome their expertise and enthusiasm for the next 10 years of expansion."