Triton Digital Releases Advertising Platform Featuring Enhanced Mobile Campaign Solutions
April 13, 2012 at 7:01 AM (PT)
TRITON DIGITAL has released its updated Advertising Platform, enabling publishers to forecast a mobile-only audience, deliver targeted pre-roll video or targeted in-stream audio with or without synched banners, and access post-campaign results in real-time.
Enhanced features in the Advertising Platform include:
* Advanced Targeting and Forecasting: Extended targeting capabilities for pre-roll and in-stream ads, enabling advertisers to target audiences by mobile devices, by country, or across any audience segment by any pre-specified custom targeting criteria. It also features improved inventory availability forecasting based on selected targeting criteria.
* Advertiser Creative Libraries: The Creative Library establishes a unique repository of creative materials for each advertiser and enables them to manage creative content without having to immediately create or assign it to a spot. This also eliminates the need to re-upload the same creative for each individual spot.
"Mobile campaigns continue to be a priority for advertisers as their customers consume more and more content on-the-go," said TRITON DIGITAL Streaming Division COO DOMINICK MILANO. "Publishers are excited to take advantage of this expanding revenue stream, and we’re making it easier for them to manage and measure their ads’ effectiveness in order to create agile campaigns that deliver the right messages to the right audiences."