Arbitron Launches Smartphone And Tablet Measurement Service
April 17, 2012 at 11:02 AM (PT)
ARBITRON has launched ARBITRON Mobile Trends Panels, a syndicated, mobile consumer research service in the U.S. ARBITRON Mobile Trends Panels service features an opt-in panel of approximately 6,000 smartphone and tablet users initially recruited beginning in NOVEMBER 2011 by ARBITRON Mobile; it is now commercially available in the U.S.
The service utilizes a proprietary, on-device software meter to provide marketers, content providers, app developers and wireless access suppliers with information on how mobile consumers use app's, surf the web, engage in social media, participate in e-commerce, are exposed to and act on advertising, and employ their device to communicate.
"Consumers have embraced mobile as a primary way to access online content, media, messaging and social networking," ARBITRON Mobile SVP Dr. HANNU VERKASALO said. "With the debut of our ARBITRON Mobile Trends Panels service, we are working to become a leading provider of insights for the mobile and media industry into the top mobile apps, web sites, devices and usage patterns, as well as mobile advertising, search and commerce."
The ARBITRON Mobile Trends Panels service is designed to help marketers, app developers, content and wireless providers answer key questions about the mobile consumer:
* how popular is an app overall and by category;
* what the key differences in mobile use patterns are by operating system;
* how much time users spend with content, apps or activities such as messaging;
* how people act on mobile advertising;
* where consumers come from to find content;
* where they go when they leave; and
* what a day in the life of the mobile consumer looks like.
Clients to the ARBITRON Mobile Trends Panels service would access reports on mobile consumers via a web-based dashboard, via custom reports and analyses as well as through pre-formatted executive summaries.