Cumulus Media/Providence Raises $611,312 For Hasbro Childrens Hospital
April 17, 2012 at 12:17 PM (PT)
CUMULUS MEDIA/PROVIDENCE held their eighth annual HASBRO CHILDREN'S HOSPITAL Radio-thon on APRIL 12-13 on-air and online. During the two day Radio-thon, callers and online visitors were encouraged to donate in support of HASBRO CHILDREN'S HOSPITAL, while on-air personalities interviewed dozens of patients and family members of the hospital, hoping to raise awareness of the doctors, hospital and care they provide.
Donations were accepted by celebrity phone bank operators including NEW ENGLAND PATRIOTS players and local television and radio personalities.
In all, $611,312 was raised by the stations.