ABC News Radio Taps TargetSpot To Deliver Digital Audio Ads
April 17, 2012 at 12:45 PM (PT)
ABC NEWS RADIO and TARGETSPOT are teaming up to deliver online advertising on ABC NEWS audio content.
"Our digital reach is growing substantially and joining forces with TARGETSPOT is the next step in aligning our premium content with advertiser demand," said ABC NEWS RADIO VP/GM STEVE JONES. "This new relationship gives advertisers the opportunity to sponsor audio versions of GOOD MORNING AMERICA, NIGHTLINE, WORLD NEWS WITH DIANE SAWYER along with our comprehensive coverage of news and entertainment."
"This is a unique opportunity for brands, as we can customize advertising opportunities to include ABC's well-respected and recognizable news personalities and properties," said TARGETSPOT CEO EYAL GOLDWERGER. "We look forward to working with ABC NEWS to power ads across their digital radio properties, and to helping them grow their listenership -- as well as to helping advertisers connect with their audiences, wherever they are listening."