Arbitron Sets Spring Book Schedule; 7 Markets Dropped
April 20, 2012 at 2:12 PM (PT)
ARBITRON has announced that it will release radio audience estimates in 229 markets across the U.S. and PUERTO RICO from JULY 17th through AUGUST 8th. Also noted that the SPRING 2012 Survey will not include local Metro audience estimates in seven markets.
The markets that will not be covered include ANN ARBOR, MI; COLUMBUS-STARKVILLE-WEST POINT, MS; DUBUQUE, IA; MASON CITY, IA; SAGINAW-BAY CITY-MIDLAND, MI; SEBRING, FL; and WILMINGTON, NC.
Clients can find more details about the SPRING survey and ARBITRON policy and procedures in the Diary Presurvey Bulletin on my.arbitron.com under Survey & Market Info in the right column.