Harker: Arbitron Gave Pandora Misleading Data On Listenership
May 1, 2012 at 2:53 PM (PT)
PANDORA CEO JOE KENNEDY's assertions that PANDORA's listening growth has come at the expense of radio's declining listenership levels has drawn the ire of not only MARY BETH GARBER at KATZ RADIO GROUP, but HARKER RESEARCH's RICHARD HARKER and GLENDA SHRADER BOS. In their latest post on their Radio Insights blog, however, they pin the blame for KENNEDY's claims on ARBITRON.
"JOE KENNEDY recently bragged that virtually all of PANDORA’s growth came at the expense of AM/FM listening," they wrote. "He reasoned that since listening to CDs, iPODS and MP3 players had increased, PANDORA listening had to come from broadcast radio.
"PANDORA has a propensity to twist facts in the company’s favor that verges on the pathological," they charge. "However in this case, the key twist should be laid at ARBITRON’s feet."
Find out why here.