Vevo Accelerates Mobile Growth
May 7, 2012 at 2:40 PM (PT)
VEVO, which last month held a multimedia event to tout its new programming and revamped website featuring FACEBOOK integration, is now building out its mobile presence to meet rising demand from users and marketers alike, MEDIAPOST reports. The company claims that its streams grew more than tenfold across its mobile properties.
The VEVO apps have been downloaded 15.5 million times globally to date and have attracted 5 million monthly users -- just under 10% of the site’s traditional Web audience of 58 million unique visitors in MARCH, according to COMSCORE data. Because of the increased uptake, video streams per session on mobile now exceed what they were on VEVO’s desktop site before the overhaul two months ago.
What's more, VEVO plans to launch a new mobile website as soon as later this month. Anyone going to Vevo.com on a mobile device is now directed to download one of its apps. This has impacted VEVO's books; mobile ad revenue is already growing at a double-digit rate.