Techsurvey8 Format Webinars Scheduled
May 9, 2012 at 5:33 AM (PT)
JACOBS MEDIA has scheduled a series of webinars for seven key format groupings from its recently released TECHSURVEY8 study. Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners from the largest research project in the industry’s history.
"Response to the study has been amazing since we released the top-line findings," commented JACOBS MEDIA Pres. FRED JACOBS. "But the story is deeper in the format data because they’re all different. Each format-centric audience has a unique digital footprint. These webinars will provide a blueprint for PDs, managers, and digital staffers to follow."
Participation in each webinar is open to anyone and costs $99. Each participant will receive webinar access as well as their format's 'Media Usage Pyramid' that graphically illustrates the hierarchy of media habits from the study. The webinars are scheduled on the following dates and times.
* MAY 24st at 2p EDT - Country
* MAY 31st at 2p EDT - Rock/Classic Rock/Alternative/Triple A
* JUNE 7th at 1p EDT - News
* JUNE 12rh at 2p EDT - Sports
* JUNE 14th at 2p EDT - AC/Top 40/Hot AC
* JUNE 18th at 2p EDT - Christian
* JUNE 25th at 2p EDT - Variety Hits
Sign up for webinars by clicking here.