Baseball Opening Day Cume Goes Yard Under PPM
May 9, 2012 at 4:00 PM (PT)
ARBITRON has released PPM data on major league baseball's Opening Day 2012 ratings. In many the number of listeners on opening day more than doubled the typical listenership during the 2011 season on that perspective station.
Among the biggest increases came at WGN-A/CHICAGO, where the CUBS attracted a cume of over 433,000, compared to a season average of 184,000. WTAM-A/CLEVELAND's broadcast of the INDIANS' opener reached almost 258,000, compared to a season average of 88,000 and change. The BOSTON RED SOX pulled 265,400 listeners to WEEI-A, compared to 116,500 in 2011. WXYT-A/F/DETROIT's simulcast of the TIGERS opener drew 509,000, compared to a '11 average of 201,000. The biggest opening day cume came, as expected, at WCBS-A/NEW YORK, where the YANKEES generated a cume of 684,600 way up form 2011's season average of 363,000
In the 25-54 demo, the top-5 stations in terms of audience share were WXYT-A/F/DETROIT (40.6), WLW-A/CINCINNNATI (36.4), WTMJ/MILWAUKEE (36.3), WPF-F/WPHT-A/PHILADELPHIA (31.3) and WTAM-A/CLEVELAND (29.0).