WBT Joins UNC Tar Heel Network
May 11, 2012 at 3:55 AM (PT)
GREATER MEDIA Talk WBT-A-F/CHARLOTTE has joined the UNIV. OF NORTH CAROLINA's radio network as the CHARLOTTE market affiliate for football and basketball this season under a multi-year deal with LEARFIELD SPORTS' TAR HEEL SPORTS PROPERTIES. WBT will carry all game coverage as well as coaches' shows with football head coach LARRY FEDORA and basketball coach ROY WILLIAMS.
"We're excited about this new partnership and bringing two terrific brands back together," said TAR HEEL SPORTS PROPERTIES GM GARY SOBBA. "WBT has a very strong signal and will provide excellent coverage for the TAR HEEL faithful in the CHARLOTTE metro area."
"This is good news for our fans as well as our programs. WBT is the strongest AM signal in the market and can provide coverage of CAROLINA athletics to a broad range of fans along the East Coast," said the school's Athletic Director BUBBA CUNNINGHAM. "UNC has a rich tradition with WBT and we are pleased to partner with them once again."
"The CAROLINA fan base in the CHARLOTTE region represents a large part of our audience," said GREATER MEDIA CHARLOTTE VP/Market Manager RICK FEINBLATT. "We are pleased to welcome UNC football and basketball back to WBT AM/FM."