Abacast Partners With SESAC
May 16, 2012 at 12:14 PM (PT)
Cloud-based streaming and ad management service ABACAST is partnering with and SESAC whereby SESAC will offer ABACAST services to its new radio website licensees. SESAC will promote ABACAST’s Clarity Digital Radio System to prospective Radio licensees; terrestrial radio stations that launch new streaming ventures with ABACAST and license with SESAC will qualify for special introductory discounts from both organizations.
"It is clear that the world is moving towards digital delivery, and Abacast has developed a rich, robust, and mature digital media platform for Radio," SESAC VP/Industry Relations & Business Communication GREGORY RIGGLE said. "Content providers have a huge stake in Radio’s future, and we are excited to offer Abacast's products, services, and revenue generation capabilities to our licensees."
"SESAC understands the importance of digital radio, in terms of both reach and revenue generation," ABACAST CEO ROB GREEN said. "Partnering with SESAC, enables both our companies to help the radio industry, the artists, songwriters, and music publishers that are its foundation."