iHeartRadio Boasts Of 10 Million Registered Users
May 17, 2012 at 6:48 AM (PT)
CCM+E's iHEARTRADIO digital radio platform has reached 10 million registered users, a milestone reached in only eight months. The company boasted that was "faster than all other popular entertainment and communication platforms, including FACEBOOK, TWITTER, PANDORA, SPOTIFY and INSTAGRAM."
Registered users are only a percentage of iHEARTRADIO's overall listeners, since registration is only required for the Custom Station feature.
"iHEARTRADIO has demonstrated incredibly rapid adoption, more than two times faster than other leading entertainment services -- it’s mind-blowing. We are thrilled with the consumer reaction and feedback," said CCM+E Pres./Digital BRIAN LAKAMP. "CLEAR CHANNEL MEDIA + ENTERTAINMENT, using the tremendous promotional power of our broadcast radio properties, has been able to drive this adoption like no other company could. iHEARTRADIO offers a great product supported by unparalleled promotional capabilities."
"This rapid growth of iHEARTRADIO underscores CLEAR CHANNEL's strong consumer bond and unmatched ability to reach our listeners no matter where they are, with the programming and services they expect," said CCM+E Chairman/CEO JOHN HOGAN. "This is a reflection on how consumers are embracing digital as one more way to use our broadcast brands and we plan to continue this growth and further expand our platform, offering our listeners a well-rounded, fully integrated product and our advertising and marketing partners a powerful way to engage their consumers. We take being a multi-platform company seriously."