Arbitron Offers Spring 2012 'Radio Today By Numbers'
May 21, 2012 at 10:55 AM (PT)
ARBITRON has announced the release of Spring 2012 "Radio Today by the Numbers," which features new research that illustrates what consumers want in audio entertainment-- and how they spend most of their time with radio. "Radio Today by the Numbers" uses data from ARBITRON, SCARBOROUGH RESEARCH, 2012 USA TOUCHPOINTS and the RADIO EFFECTIVENESS PROGRAM, IPSOS OTX 2010-11 to quantify how radio delivers.
The latest quarterly publication is designed to help broadcasters tell radio’s compelling story; show agencies how effective radio is in delivering their ads; and teach advertisers how radio ads can impact their brands.
You can read it all right here.