Mornings Can Be 'Serious Business'
May 30, 2012 at 10:24 AM (PT)
Most of the time morning shows are fun and games and some music ... but what could be better than making a one-on-one connection with a listener that has wide-sweeping effect and benefit?
Media consultant ABSOLUTE & DOWSE's PHIL DOWSE's "BIG BANG" column on ALL ACCESS is appropriately titled "But ... We Are The Fun Morning Show .... We Don't Do 'Serious'."
Check it out and get a lesson in life, and another way you can entertain and relate with your wakeup audience.