'The Costa Report' Joins BTRN Lineup
May 30, 2012 at 11:39 AM (PT)
REBECCA D. COSTA's "THE COSTA REPORT" has been added to BUSINESS TALKRADIO NETWORK's lineup for SUNDAYS at 8a (ET), beginning JUNE 17th. COSTA is the author of "The Watchman's Rattle: Thinking Our Way Out Of Extinction."
BTRN Pres./CEO MICHAEL L. METTER said that the show "addresses a growing shift in listener preference toward politically neutral reporting -- the kind of programming which has been the mainstay of SUNDAY morning television for decades. When BTRN got wind that top newsmakers -- from RON PAUL and JOHN BOLTON to ALAN DERSHOWITZ, PAT BUCHANAN and MICHAEL DUKAKIS -- were stacking up to go one-on-one with host REBECCA COSTA, we jumped at the opportunity. THE COSTA REPORT is CHARLIE-ROSE-meets-SIXTY-MINUTES radio."
BTRN VP/Affiliate Sales JON PATCH added that the show "is the SUNDAY morning anchor program radio stations across the country have been looking for. It's going to bring sponsors who have shied away from right and left-wing programming back to Talk radio."
COSTA said, "It's an honor to work with their team and to receive such a warm welcome from affiliate stations. It just goes to show you that being an extremist isn't the only way to build ratings -- sometimes just putting your head down and building a quality product is all you have to do. Who knew?"