WIQI Puts On A Smiley Face
June 5, 2012 at 2:15 PM (PT)
If anything, MERLIN MEDIA knows how to turn lemons into lemonade. When its use of former Governor (and convicted felon) ROD BLAGOJEVICH's photo on billboards and CTA buses to promote its NEWS FM 101.1 station -- with the phrase, "He Never listens" -- elicited listener complaints and threats of litigation, the MERLIN braintrust made a swift change.
Last week BLAGOJEVICH's face was covered with a smiley face and some blue, BLAGO-styled hair. “Listeners were concerned that we were insensitive and we wanted to be responsive,” MERLIN MEDIA's JOHN GEHRON told CRAIN'S CHICAGO BUSINESS.
About 200 of the billboards in the CHICAGO area are being changed, which is also getting pub from the local NBC-TV affiliate, among others