Peter Smyth Wants To 'Adjust' A Few Things
June 6, 2012 at 3:41 AM (PT)
In his monthly column, GREATER MEDIA Pres./CEO PETER SMYTH writes it's time to "adjust our business plan and our internal thinking.
"With the publication of the latest jobs numbers, the economic talking heads are once again telling us to tighten our seat belts. It’s going to get bumpy for a while. The economy just cannot find a way to create enough jobs to lift our spirits and lower the unemployment rate," notes SMYTH. "Yes, we still look to be in fairly good shape when you compare us to EUROPE, but we still have work to do. So, what’s a business to do? More to the point, what’s a local radio station to do?"
"In our own radio markets, how clearly are we listening to our clients? How aggressive are we about delivering real value to them at a fair price? Or are we falling into the trap of wondering when automotive budgets are going to return to previous levels? SMYTH asks.
Read the full post here.