SFX Entertainment Looks To Return As An Electronic Dance Music Festival Powerhouse
June 6, 2012 at 5:32 AM (PT)
Is Electronic Dance Music set to be the next big thing? None other than ROBERT F. X. SILLERMAN thinks so, as THE NEW YORK TIMES reports "the media executive who transformed the live music business in the 1990s by combining regional concert promoters into the nationwide powerhouse that became LIVE NATION, has returned to the business with the first of what he expects will be a string of investments in electronic dance music, the industry’s latest trend."
SILLERMAN is reviving the name SFX ENTERTAINMENT, and is looking to snap up independent companies that put on dance festivals. HIs first acquisition was DISCO PRODUCTIONS, a company based in LOUISIANA, founded by rave promoter DONNIE ESTOPINAL.
The TIMES story says SILLERMAN is in negotiations with up to 50 other companies, and has tentative agreements with about 15 of them.
"There's a wave of interest in attending concerts that have less to do with the specific music and more to do with the experience attached to the music," SILLERMAN said. "Our thought is that the experience of attending an individual event can be perpetuated and made better by connecting the people, not just when they’re consuming the entertainment but when they're away from it."