Arbitron Mobile Names Derrik Dennis Dir./Sales
June 6, 2012 at 10:48 AM (PT)
ARBITRON has appointed DERRIK DENNIS to be Dir./Sales for ARBITRON MOBILE. Previously Product Director for THE NIELSEN COMPANY's telecom practice, DENNIS will lead the sales efforts of the Company's mobile measurement solutions, such as the syndicated ARBITRON MOBILE Trends Panels service in the U.S. He will also be working closely with ARBITRON cross-platform services and advertiser and agency teams.
"As the use of smartphones and tablets continues to grow exponentially, our ability to understand how consumers are interacting with these devices, both online and offline, positions ARBITRON MOBILE as an important resource for app developers, content providers, and mobile marketers," ARBITRON MOBILE SVP Dr. HANNU VERKASALO said. "With Derrik's solid background in mobile, telecom, and client service, he brings strong skills and expertise to our U.S. sales efforts."
"Smartphones and tablets have the potential to emerge as the leading media convergence devices, offering mobile marketers a wide array of choices to reach a desired consumer base," DENNIS said.