Pandora Goes Zoom Zoom
June 8, 2012 at 7:27 AM (PT)
PANDORA has added MAZDA as the latest major car manufacturer to integrate the webcaster into the radio of their vehicles. MAZDA models that will feature PANDORA are expected to be available at dealers beginning in the FALL of 2012. The MAZDA in-dash entertainment system will support PANDORA functions such as thumbs-up, thumbs-down and track skip; In-car connectivity is made possible via a paired iPHONE running the PANDORA application.
PANDORA Chief Marking Officer SIMON FLEMING-WOOD said, "With more than 100 million registered smartphone users and partnerships with 19 automotive brands, PANDORA is well on its way to becoming a standard part of the in-vehicle experience. We are thrilled to welcome new automotive partners like MAZDA who are key in helping us deliver the future of radio to people in one of the most popular venues for radio listening -- the car."