Apple's Show-And-Tell: Today, A High-End Macbook ... Tomorrow, Siri And Apps Take Care Of Your World
June 11, 2012 at 2:52 PM (PT)
APPLE's keynote presentation at its WORLDWIDE DEVELOPERS CONFERENCE in SAN FRANCISCO earlier today -- which showcased the next generation MACBOOK PRO and a slew of new technological innovations -- essentially illustrated APPLE's growing presence as not just a hardware supplier, but as a booming service industry that will soon be entering the automobile dashboards. GIZMODO.COM offers all the details here.
Start with APPLE's new top-of-the-line computer, the next generation MACBOOK PRO with Retina Display, which boasts a 2800 x 1800 resolution on a 15.4-inch screen. That's well over 5 million pixels, which betters what you see on HDTV. The computer boasts INTEL's fastest new Ivy Bridge processors in a laptop that's thinner than a finger. The PRO with a 2.3 GHz Ivy Bridge processor, 8 GB of RAM, and a 256 GB SSD is now on sale for about $2,200, but those who want a ROLLS ROYCE version can get one with a 2.7 GHz processor, 16 GB of RAM, and a massive 768 GB SSD for $3,750.
But a better indication of APPLE's burgeoning presence are the improvements to services such as its SIRI voice assistant. Armed with a new version of the iOS6, it will provide not just sports scores, but stats. When asked where one can get sushi, it will offer the best restaurants and allow you to make a reservation with your voice. SIRI now gives not only movie listings, but reviews -- and can purchase your tickets, too.
SIRI has gotten even more multi-lingual, adding Canadian French, Spanish for SPAIN, MEXICO and the U.S., as well as Italian in ITALY and French, German and Italian dialects for SWITZERLAND, plus Korean, Mandarin and Cantonese.
To spread its influence even further, SIRI won't just be found on the iPHONE anymore. It will be available on the iPAD and integrated into the dashboards of autos being produced by GM, TOYOTA, CHRYSLER, HONDA MERCEDES, LAND ROVER, JAGUAR, AUDI and BMW, among others.
The Digital Passport
APPLE execs also touted a new app called PASSPORT, which not only allows you to make reservations and pay for airline, concert and sports event tickets, but for instance, it automatically puts your plane ticket info on the screen as soon as you show up to the airport. What's more, it automatically updates your gate number in your boarding pass in real time should it change for any reason. The same thing goes for concerts and sporting events.
PASSPORT also serves as an all-purpose loyalty card, holding coupon and gift card info, which can show you the balance on them -- and alert you to nearby shops where you can use them.
Improvements in the new iOS version include real-time traffic information and better maps; now being vector based, they'll load faster and smoother with much better graphics. And not only will it provide directions, but it will offer turn-by-turn navigation.
These improvements will be available for iPHONE 4S, 4, 3GS, 4th generation iPOD touch, the latest iPAD and iPAD 2. Now available in beta for developers, it will officially arrive for public consumption this Fall -- which may or may not be the same time as when APPLE introduces its next iPHONE.