Pandora Launches Local Reseller Program
June 14, 2012 at 9:16 AM (PT)
PANDORA has launched the PANDORA Local Reseller Program, which allows local media companies to sell PANDORA inventory bundled with their own advertising products in an effort to help local advertisers utilize mobile advertising to reach on-the-go consumers.
The PANDORA Local Reseller Program is an extension of the company's broader local sales strategy to extend its reach to secondary and tertiary markets. The local advertising strategy has resulted in more than 800 local advertising campaigns scheduled to run this year, a 100% increase from just two months ago. The Program includes THE MIAMI HERALD, THE SALT LAKE TRIBUNE, THE TACOMA NEWS TRIBUNE, THE VENTURA COUNTY STAR and U-T SAN DIEGO.
"Consumers are increasingly mobile, and advertisers want to be where their consumers are," PANDORA Chief Revenue Officer JOHN TRIMBLE said. "We have a clear advantage, both in our scale of more than 100 million people accessing Pandora on mobile, and our unique ability to help advertisers reach targeted audiences through both visual and audio ad formats."
"Partnering with PANDORA gives us a competitive-edge in growing our digital business, which opens up new revenue opportunities," MCCLATCHY COMPANY VP/Interactive Media CHRISTIAN A. HENDRICKS said, We're excited to complement our ad solutions with their innovative audio ad formats, which are particularly impactful in reaching mobile consumers."