Beasley, Midwest And Federated Media Tune In To TuneIn
June 14, 2012 at 10:04 AM (PT)
BEASLEY BROADCAST GROUP, MIDWEST COMMUNICATIONS and FEDERATED MEDIA have individually formed a strategic alliance with TUNEIN, a free service that lets people listen to music, sports, news and comedy from the world. More than 30 million monthly active listeners use TUNEIN.
"We want to make the best audio available to anyone, no matter where they are," TUNEIN CEO JOHN DONHAM said. "Aligning with BEASLEY BROADCAST GROUP, MIDWEST COMMUNICATIONS and FEDERATED MEDIA gives our listeners unlimited access to some of their favorite hometown stations, while increasing the listener bases of these three major U.S. broadcasters."
"This alliance with TUNEIN is extremely exciting for BEASLEY. By placing our stations on TUNEIN, our company gains access to an additional distribution platform and the accompanying opportunity to engage a new group of listeners located literally around the world," BEASLEY BROADCAST GROUP EVP/CFO CAROLINE BEASLEY said. "There is also a benefit for existing BEASLEY listeners as TuneIn provides access to their favorite local radio stations from afar; this is something we see happening more frequently and is certainly something we want to encourage."
"At MIDWEST COMMUNICATIONS, we’ve received numerous requests from our radio brands’ listeners asking how they can listen to our content via mobile phone streaming," MIDWEST COMMUNICATIONS SVP MICHAEL WRIGHT said. "Our new alliance with TUNEIN allows us to give our listeners exactly what they want, their favorite personalities and music, whenever they want, wherever they want. TUNEIN gives MIDWEST COMMUNICATIONS another way to super serve and grow our audience."