Boston.Com Hires Former WFNX Staffers To Launch Live Streaming Radio Station
June 25, 2012 at 4:43 AM (PT)
BOSTON.COM, a website affiliated with THE BOSTON GLOBE, has announced plans to launch a live streaming radio station, featuring alternative music, interviews, contests and more. Longtime WFNX staffers HENRY SANTORO, JULIE KRAMER, ADAM 12 and former PD PAUL DRISCOLL will be a part of the live programming.
"BOSTON.COM has been at the forefront of multimedia for some time now, producing award-winning videos, live video programming, interactive content and more," said BOSTON.COM GM and NOSTON GLOBE Chief Advertising Officer LISA DESISTO. "We've long thought radio would be a natural extension for us, and we’re fortunate to launch with such an incredible team. Not only will the station provide a new and exciting feature for our users, but also offer new opportunities both online and offline for advertisers."
In addition to the on-air talent, BOSTON.COM has hired JOHNNY L LAVASSEUR to lead the sales effort and MIKE SNOW as Operations/Promotions Director.
"Streaming radio on BOSTON.COM is another way to deepen engagement with our audience by providing an exclusive, entertainment experience," said BOSTON GLOBE Publisher CHRISTOPHER MAYER. "This new product advances our strategy to create distinct user experiences for our two brands, The BOSTON GLOBE and BOSTON.COM."