CCM+E Launches Nationwide Katy Perry Promotion
June 28, 2012 at 11:59 AM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT and PARAMOUNT PICTURES are launching a major media marketing campaign for the documentary, KATY PERRY’s movie, KATY PERRY: Part of Me, which chronicles the singer’s life on- and off-stage and opens in theaters nationwide on THURSDAY, JULY 5th. The campaign will include several multi-platform elements:
- A 'KATY PERRY: Part of Me Radio, custom channel will launch on iHEARTRADIO, featuring the music that inspired and influenced PERRY growing up and also features exclusive, custom content.
- Strong local and national integration with CLEAR CHANNEL’s nationally syndicated radio show,
- "On-Air with RYAN SEACREST," as well as on ryanseacrest.com, featuring exclusive content and interviews with SEACREST and PERRY.
- A national sweepstakes from SEACREST that offers a chance to win a trip to the world premiere of KATY PERRY: Part of Me in LOS ANGELES.
- Custom on-air and digital content that will run across all CLEAR CHANNEL Top 40 and Hot/Modern AC stations as well as key markets selected by PARAMOUNT PICTURES.