Nikki Sixx To Pick Rock Albums For Best Buy Promo
July 16, 2012 at 3:15 PM (PT)
PREMIERE NETWORKS and BEST BUY and have kicked off a new multi-platform promotion called Sixx Sense Rock, a partnership curated by NIKKI SIXX’s national radio show SIXX Sense to bring the "best rock on the radio" into BEST BUY stores. Launched JULY 15th, a special Sixx Sense Rock-branded display will feature eight rock albums in stores nationwide. In addition, Sixx Sense with NIKKI SIXX and www.SixxSense.com will highlight one of the albums each week for eight weeks.
"Sixx Sense, now heard in nearly 100 markets nationwide, has proven itself as the new destination for rock music," PREMIERE NETWORKS SVP/Programming JENNIFER LEIMGRUBER stated:," Both NIKKI and PREMIERE are committed to exposing great rock music to an even wider audience, and together with BEST BUY, we are now reaching the consumer in more ways than ever before."
Sixx Sense Rock will also feature a bevy of contests during its eight-week run, the first of which is a chance to win a pair of tickets and a flyaway to see The Tour featuring MOTLEY CRUE and KISS. Details can be found here: www.SixxSense.com/BestBuy.