Clear Channel Launches AAA KPTL/Des Moines
June 13, 2006 at 3:25 PM (PT)
CLEAR CHANNEL/DES MOINES has launched AAA KPTL (CAPITAL 106.3), formerly occupied by Adult Hits KDRB. KDRB shifted to "100.3 THE BUS" a few weeks ago when KMXD flipped from AC. THE BUS continued simulcasting on its old frequency until the format was launched under the guidance of CC National Triple A Format Brand Manager LAUREN MACLEASH.
CC VP/Market Mgr. JOEL McCREA said, "The incredible success of KDRB ‘THE BUS’ prompted us to move that station to a much stronger signal at 100.3FM. That created an opportunity to create something new for the market on the 106.3 frequency."
"We let the people of CENTRAL IOWA tell us what they desired in a new station coming on," said McCREA. "The message was loud and clear. The research told us that there is a large, underserved audience, ages 25 – 54, about two-thirds female to one-third male, who want a more diverse station, a station that will look deeper into albums, recognizing that there is more than just one good song on a CD."