SoCast Launches Social Monitoring
July 23, 2012 at 11:57 AM (PT)
Social Relationship Management platform SOCAST SRM, currently in use by CORUS ENTERTAINMENT and ASTRAL MEDIA, has launched of its latest addition, Social Monitoring. Social Monitoring allows users to monitor multiple social streams, pull content from RSS feeds, and interact with fans in addition to publishing content.
"SOCAST SRM has taken social monitoring to an entirely new level," SOCAST CEO ELLIOTT HURST said. "In addition to our existing song sync functionality, which allows radio stations to schedule social posts in sync with on-air broadcasts, we’ve now added a real-time social monitoring system that allows community managers to track conversations relating to the radio station."
Social Monitoring is the second of several phases SOCAST is releasing in 2012 as a part of their total digital marketing solution for entertainment. Consultant/analyst MARK RAMSEY got a sneak preview of the software, which he described here.